Pricing Irrationality

People are anchored to prices, usually the first price they encounter for a specific item. This holds true even when the first price they encounter is negative meaning that something can be perceived as a punishment or a reward depending on how it was framed initially.

From Toby Segaran’s notes on Dan Ariely’s Predictably Irrational. Emphasis added.

Anil Dash

Anil Dash

Building @Glitch 🎏 — the friendly community creating the best stuff on the web • humane + ethical tech advocate • I 💜 funk, civics, mangos, justice & people • he/him

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