Hints from Heloise haunts me

It’s kind of strange to me that one off-hand reference to Hints from Heloise has resulted in a peculiarly large number of visitors from AOL Search looking for the real Heloise website.

Now is it just me, or were Heloise and Samantha from Bewitched switched at birth?

(Coincidentally, one of my new obsessions is finding new uses for Baking Soda, but it predates my references to Heloise.