Bill Gates' other company seems

Bill Gates’ other company seems quite clueless… Corbis is redoing their back-end systems and just sent out an email containing the following:

In order to accomplish this major upgrade, we need to reload our
membership database. This means that your member information and any
pictures or products you�ve stored in your Portfolio or Wish List will
disappear. (Don�t worry, though, no one else will have access to it.)

Ummm, duh. How hard could it be to convert this data to the new format?