Dan says "The New York Times ponders the future of web advertising, suggesting that traditional web banners will soon be replaced with pop-up windows, interstitials, and superstitials. Yuck."
I’ve seen many articles and essays to this effect, including the Times article Dan referenced, but the first mention I heard of the idea was by Jason McCabe Calcanis, of Silicon Alley Reporter fame, who said it was inevitable that interstitials would take over. Lo and behold, a scant 4 months later, I’m noticing pop-ups everywhere on the web.
So is it just me, or are there a lot more imposing ads being served these days?