Meg makes the arugment in Blogging for Dollars that the weblog world needs professionally paid webloggers in order to advance past the labor-of-love ghetto: "The idea here is to find an enthusiast, empower them, and fund them."

She’s absolutely right, of course, but the biggest obstacle to this progress is going to be the fact that effective blogging in an enterprise or commercial environment requires a breadth of access and network of contacts that would make the weblogger an effective ombudsman for an organization. Media companies have enough trouble accepting the value and importance of such a position, other industries will face even more inertia and reluctance in their efforts, especially if the company is publicly traded.