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How to sell a movie

From the New York Times story about Stallone’s new Rocky Balboa, Peter Sealey, who is a former film exec-turned-marketing prof a UC Berkeley, offers:

It’s a high-technology, Google-blogging, iMac-type of premise going on there mixed with the classic underdog versus the establishment.

This is why I, clearly, could never be a movie exec.

Anil Dash

Anil Dash

Building @Glitch 🎏 — the friendly community creating the best stuff on the web • humane + ethical tech advocate • I 💜 funk, civics, mangos, justice & people • he/him

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