How to sell a movie 09 Dec 2006 2006-12-09 2006-12-09 blogs, movies From the New York Times story about Stallone’s new Rocky Balboa , Peter Sealey, who is a former film exec-turned-marketing prof a UC Berkeley, offers: I... 1

How to sell a movie

From the New York Times story about Stallone’s new Rocky Balboa, Peter Sealey, who is a former film exec-turned-marketing prof a UC Berkeley, offers:

It’s a high-technology, Google-blogging, iMac-type of premise going on there mixed with the classic underdog versus the establishment.

This is why I, clearly, could never be a movie exec.